News Releases

Conventional wisdom is that waiting in a queue online or in a physical line involves a certain cost for people and organizations. Rational analysis has largely based its queue management predictions on remaining wait time, or how long someone has left to wait. Much of the planning around the design of queues is based on this factor. New research examines other parameters that can play important roles in determining the “cost of queuing.”

Extending membership-based free shipping programs to third-party sellers can strengthen online marketplaces rather than cannibalize them.

New research shows that museums' design decisions, often invisible to the visitor, play a decisive role in shaping attention, movement and discovery.

A recent study offers a game-changing approach to restroom inclusivity by combining unisex (all-gender) restrooms with traditional men's and women's facilities, making venues more efficient and welcoming for everyone.

Some of the most widely considered online advertising safety and fairness policies, ads designed to help ensure that women, minorities and other protected classes are not disproportionately excluded from job, education and financial opportunities, may actually boost ad platform revenues while improving fairness outcomes.

Gradually releasing TV show episodes, rather than offering full seasons all at once for binge-watchers, significantly increases engagement on subscription video-on-demand platforms and leads to substantially higher subscription rates.

In a new study, advanced analytics demonstrates that healthier school schedules are not only achievable but can also improve district operations and reduce costs.

While Zillow’s “Zestimate” home-valuation algorithm boosts efficiency in residential real estate, it also benefits lower-income neighborhoods, even where the algorithms are sometimes less accurate in those areas.

A new study finds that social media marketing does little to help high-quality firms stand apart from competitors. Instead, it often pushes companies of all quality levels toward similar spending and pricing strategies, blurring the very signals firms hope will differentiate them in digital marketplaces.

Question-and-answer messaging can significantly increase curiosity, drive topic-specific information seeking and in some cases promote healthier behaviors. Framing information as a question, rather than a direct statement, can meaningfully increase engagement across diverse populations and communication channels.