News Releases

As retailers increasingly embrace artificial intelligence (AI), robotics and autonomous vehicles, a new retail model is beginning to emerge: mobile stores that drive directly to customers instead of waiting for customers to come to them.

New research published in the INFORMS journal Manufacturing & Service Operations Management finds that retailers operating fleets of mobile “stores on wheels” can outperform traditional fixed-location stores by continuously relocating to areas of highest demand while simultaneously learning where future demand is likely to occur.

Dropping standardized testing requirements may make admission to college more accessible for some, but it can also make it harder for universities to identify high-potential students, according to new research published in the INFORMS journal Management Science.

Local newspapers have long played a quiet but powerful role in corporate accountability: they scrutinize company behavior and give public visibility to good corporate citizenship. But as local newspapers continue to disappear, that accountability system weakens, and companies change how they approach corporate social responsibility (CSR).

A machine learning program that identified patients overdue for colorectal cancer screening helped increase screening rates and was associated with significantly lower mortality, according to new research published in the INFORMS journal Manufacturing & Service Operations Management.

Consumers increasingly rely on online reviews to decide where to eat, but can those reviews replace traditional health inspections? New research published in the INFORMS journal Marketing Science suggests the answer is both “yes” and “no.”

Conventional wisdom says the best predictions are the ones that minimize mistakes. New research suggests that is not necessarily how people see it. 

A study found that when people make or evaluate predictions, they care more about the possibility of being exactly right than about reducing the size of potential errors. In many cases, people prefer predictions that increase the chance of a perfect outcome, even if doing so creates a greater risk of larger mistakes. 

Conventional wisdom suggests that counterfeit luxury goods are primarily purchased by consumers who cannot afford authentic products.

New research published in the INFORMS journal Marketing Science challenges that assumption, finding that both lower- and higher-income consumers are significantly more likely to purchase counterfeit goods than middle-income consumers.

If public companies are increasingly focused on meeting quarterly earnings expectations, what happens to the innovations that require years of investment and patience to develop?

New research published in the INFORMS journal Management Science suggests the answer could have far-reaching implications for businesses, investors and the broader economy. The study found that companies facing greater short-term financial pressures tend to produce fewer breakthrough and novel innovations, the kinds of discoveries that can shape industries for decades.

Consumers often assume that choosing more environmentally friendly products helps reduce environmental harm. New research suggests the reality may be more complicated.

As demand for eco-sensitive products grows, some companies respond in ways that can unintentionally increase sales of older, less efficient products, potentially offsetting some of the environmental benefits consumers hope to achieve.

Many technology startups assume that if they want global success, they need global customers from the very beginning.

New research suggests the opposite may be true.

Startups can improve their chances of succeeding in foreign markets when they first focus on learning from users closer to home.