News Room

I feel, therefore I buy. Marketers have been aware of the connection between emotional drivers and purchasing decisions for many years now, and they haven’t hesitated to use these emotional drivers to create marketing experiences — in other words, to get you to buy things. While in classic economic theory, consumers are described as rational individuals who decide whether or not to buy a product based on objective factors such as price and utility, recent research points out that most of our purchasing decisions are much less rational than we believe and much more emotional. 

With football stadiums going back to full capacity this year, one group is trying to bring COVID-19 vaccinations to tailgaters.

Universities should require COVID-19 vaccines. There is much data available to support such mandates.

Dr. Tinglong Dai, a professor of Operations Management and Business Analytics at the Carey School of Business, has dedicated his career to investigating the interplay between supply chains and healthcare. He says the public should not be pessimistic about the U.S. response to COVID-19 given the incredible advances with vaccine development and an unprecedented level of global data collection.