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While generative AI (GenAI) can help define viable objectives for organizational and policy decision-making, the overall quality of those objectives falls short unless humans intervene.

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Travelers systematically give restaurants higher online ratings than locals do, revealing a “tourist bias” that could distort how diners and platforms interpret online reviews.

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Prepopulating e-commerce search bars with trending or personalized keywords can meaningfully increase both purchasing and consumer spending. 

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New Research Provides Insights on How Generative AI Can Mimic Human Responses to “Preference”

New Research Provides Insights on How Generative AI Can Mimic Human Responses to “Preference”

News Release, July 29, 2024

BALTIMORE, MD, July 29, 2024 – Generative artificial intelligence (AI) platforms such as Open AI’s GPT-3.5 and GPT-4 have provided many new ways for researchers to better understand consumer behaviors and preferences, but one question that has yet to be answered is whether these large language models (LLMs) can accurately mimic human responses on matters of consumer preference.

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