AI-powered social media bots can increase user engagement on posts, but they fall short of encouraging users to post more overall.
When a politician uses emotionality in social media to engage with his or her constituents, two things happen. One: the politician sees an increase in engagement with individual constituents and then at scale. Two: the politician may actually expand his or her following.
A new peer-reviewed study found that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use, while advertising for over the counter (OTC) nicotine products does not.
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Jeff Cohen
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INFORMS
Catonsville, MD
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According to a recent KPMG survey of C-level executives, 92% are using data and analytics to gain greater insights into marketing.72% report their enterprises are regular to heavy users of social media data to improve customer relationships. 81% of enterprises are relying analytics to improve their understanding of customers.
The Institute for Operations Research and the Management Sciences (INFORMS®), the leading international association for professionals in analytics and operations research, today announced the finalists in its student math competition that sets contestants to finding solutions to major societal and humanitarian problems.
NASHVILLE, TN, July 16, 2015 – The Institute for Operations Research and the Management Sciences (INFORMS®), the leading professional association in analytics and operations research, is hosting its third Healthcare Conference with a far reaching series of presentations about the growing importance of analytics in healthcare. INFORMS Healthcare 2015 takes place July 29-31 at the Omni Nashville Hotel. It will feature 450 talks that span academia and business, helping decision makers better understand the value of analytics as a competitive driver in healthcare.
CATONSVILLE, MD, July 14, 2015 – A new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), finds that peer influence among physicians can affect both trial and repeat prescription behavior of a risky new prescription drug.
NASHVILLE, TN, July 10, 2015 – The Institute for Operations Research and the Management Sciences (INFORMS®), the leading international association for professionals in analytics and operations research, is hosting its third Healthcare Conference with a far-reaching series of presentations about the growing importance of analytics in healthcare. INFORMS Healthcare 2015 takes place July 29-31 at the Omni Nashville Hotel. It will feature 450 talks that span academia and business, helping decision makers better understand the value of analytics as a competitive driver in healthcare.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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