Media Coverage

Media articles featuring INFORMS members in the news.

Most Recent Media Coverage

Topic
Lessons From COVID-19

Lessons From COVID-19

University of Massachusetts Amherst, July 14, 2021

Just as COVID-19 has impacted nearly every aspect of life, so too has it affected the direction of research in countless ways. From faculty who stepped up to contribute to the emergency response to those who found themselves in the midst of an unprecedented natural experiment, UMass Amherst researchers have studied the pandemic’s influence from a variety of angles. Several faculty members shared lessons learned and implications for the future.

Data Streams Are Essential, No Matter How Small

Data Streams Are Essential, No Matter How Small

Johns Hopkins University, July 12, 2021

Local, state, and federal governments rapidly built a public health data infrastructure throughout the COVID-19 pandemic. The data from all jurisdictions is critical to continuing effective pandemic responses.

How neuromarketing helps us understand post-pandemic changes in consumer behavior

How neuromarketing helps us understand post-pandemic changes in consumer behavior

ZME Science, July 12, 2021

I feel, therefore I buy. Marketers have been aware of the connection between emotional drivers and purchasing decisions for many years now, and they haven’t hesitated to use these emotional drivers to create marketing experiences — in other words, to get you to buy things. While in classic economic theory, consumers are described as rational individuals who decide whether or not to buy a product based on objective factors such as price and utility, recent research points out that most of our purchasing decisions are much less rational than we believe and much more emotional. 

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Artificial Intelligence

AI’s energy impact is still small—but how we handle it is huge

AI’s energy impact is still small—but how we handle it is huge

DJNews, May 21, 2025

With seemingly no limit to the demand for artificial intelligence, everyone in the energy, AI, and climate fields is justifiably worried. Will there be enough clean electricity to power AI and enough water to cool the data centers that support this technology? These are important questions with serious implications for communities, the economy, and the environment. 

Healthcare

Want to reduce the cost of healthcare? Start with our billing practices.

Want to reduce the cost of healthcare? Start with our billing practices.

The Hill, March 11, 2025

Robert F. Kennedy Jr., as the new secretary of Health and Human Services, is the nation’s de facto healthcare czar. He will have influence over numerous highly visible agencies, including the Centers for Disease Control and Prevention, the National Institutes of Health and the Food and Drug Administration, among others. Given that healthcare is something that touches everyone’s life, his footprint of influence will be expansive. 

Supply Chain

US-China 90-day tariff deal brightens trade and economic outlook

US-China 90-day tariff deal brightens trade and economic outlook

Fast Markets, May 13, 2025

The recent US-China agreement to temporarily reduce tariffs is a major step for global trade, with tariffs on US goods entering China dropping from 125% to 10% and on Chinese goods entering the US decreasing from 145% to 30% starting May 14. While this has boosted markets and created optimism, key industries like autos and steel remain affected, leaving businesses waiting for clearer long-term trade policies.

Items to Stock Up on Before Trump's Tariffs Take Effect

Items to Stock Up on Before Trump's Tariffs Take Effect

Newsweek, May 8, 2025

With sweeping new tariffs on Chinese-made products set to take effect this summer, Americans are being urged to prepare for price hikes on everyday goods. President Donald Trump's reinstated trade policies are expected to affect a wide swath of consumer imports, including electronics, furniture, appliances, and baby gear. Retail experts are advising shoppers to act before the tariffs hit and prices rise.

Climate