Media Coverage

Brands that want their promotional videos to go viral can benefit from quickly taking advantage of the so-called spillover effect. As consumers become more resistant to traditional advertising, companies are increasingly investing in videos they hope will go viral to promote their brands. Interest in viral videos, however, is short-lived, and guidance on how to sustain momentum is sparse. But platforms and content creators can keep interest in the content alive — and bump up views in the process — by posting on multiple platforms.

When 12-year-old Nina Mones was in sixth grade last year, she struggled to keep up with her math class, getting stuck on improper fractions. And as the teacher pushed ahead with new lessons, she fell further and further behind. Then in the fall of 2019, her charter school, the Phoenix International Academy in Phoenix, brought in a program called Teach to One 360, which uses computer algorithms and machine learning to offer daily math instruction tailored to each student. Nina, now in seventh grade, flourished.

During the first presidential Tuesday nigh, President Donald Trump called voting by mail "rigged." Former Vice President Joe Biden said that is not true. But if anyone was dissauded from voting by mail after watching the debate, they were not among the dozens of Anne Arundel County vobers who spoke with 11 News on Wednesday. May of those voters cast a general election ballot by dropping it into a ballot drop box that's under 24-hour security watch outside the Board of Elections office in Glen Burnie.

Some doctors worry the combination of coronavirus and the flu could tax our healthcare system. This afternoon, a deep dive into emerging research which suggests mask wearing can help to reduce the spread of both.

In 2017, Americans paid around $34 billion in overdraft fees. The hefty fees often hit consumers unexpectedly and can lead to dissatisfaction or even attrition. “Analyzing Bank Overdraft Fees with Big Data,” explores consumer behavior that causes the fees, just how the fees impact customers and banks, and how banks can better address the issue for the benefit of all. The paper was written by New York University Professor Xiao Liu, and Alan Montgomery and Kannan Srinivasan, both professors at Carnegie Mellon University. It was published in the December 2018 issue of Marketing Science, journal of the Institute for Operations Research and the Management Sciences (INFORMS).