E-commerce/Retail

Will supply meet demand this holiday shopping season?

Will supply meet demand this holiday shopping season?

KPCW, November 27, 2023

Over the course of this year, several analysts have reported that online retailers are coming down off of their peak sales seen during the pandemic. So, what does this mean to the supply chain, and shopping habits going into the busy 2023 holiday shopping season?

Ghost Helps Brands Unload

Ghost Helps Brands Unload

Los Angeles Business Journal, September 18, 2023

When the Covid-19 pandemic began, retailers were hurt by disruptions and delays in the supply chain. Ghost used this crisis to enter the market, showing retailers that their brands would not lose value if they placed excess product in secondary markets. 

The Predictive Power Of Social Media Data In Fashion Forecasting

The Predictive Power Of Social Media Data In Fashion Forecasting

The News Motion, August 23, 2023

Fashion and social media are both ever evolving. So why not put the two together? New research in Manufacturing & Service Operations Management says utilizing social media to predict sales of apparel and footwear items based on social media posts and interactions about color is possible and successful.

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