Statistical and Optimization Techniques for Laundry Portfolio Optimization at P&G
The Procter & Gamble (P&G) Fabric Care business oversees a broad portfolio of products, including household brands such as Tide, Dash, and Gain. We describe a novel analytical framework that uses visual statistical tools and advanced mathematical programming methods, helping P&G determine ingredient levels and product and process architecture to create some of the world's best laundry products. This framework has provided targeted consumer benefits while enabling cost savings in the order of millions of dollars.