A Recipe for Analytics Success (What I Learned the Hard Way so You Don't Have to)

Dr. Erick Wikum
Independent Analytics Consultant,Wikalytics, LLC

The hype surrounding data analytics would have you believe that combining one part data with one part mathematics, stirring liberally and salting to taste will produce a dish sure to please, but the truth is far more complicated. You see, when it comes to achieving success with analytics, it is not just what you do, but how you do it. In this talk, Erick Wikum will share 10 hard-earned lessons for how you, as an individual contributor, can deliver real value with analytics.