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Franz Edelman Academy: Class of 1993
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PHYSICIANS NOT ‘EASY MARKS’ FOR DRUG SALES REPS, ARGUES OPERATIONS RESEARCH STUDY (June 14, 2003)
...Are physicians easy marks?��� ask Natalie Mizik of Columbia University and ...
Software Reviews
...Software Reviews appear periodically in the member magazine OR/MS Today. They ...
Franz Edelman Academy: Class of 1992
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GERMAN CATALOG RETAILER RHENANIA TAKES FIRST PLACE IN NEW INFORMS MARKETING SCIENCE COMPETITION (June 27, 2003)
...Rhenania was chosen to receive the first INFORMS Society for Marketing Science ...
IN ICE CREAM WARS, LESS FLAVOR IS MORE(February 13, 2002)
...Experiments conducted as part of the study show as much as a 25% gain in profits...
Franz Edelman Academy: Class of 1991
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March Madness: Forecasting the Winners (March 5, 2002)
...With NCAA March madness capturing the attention of college basketball fans, ...
Franz Edelman Academy: Class of 1990
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RIGHT MODELS FOR E-COMMERCE -- CORN FLAKES & KETCHUP (October 25, 1999)
...The remarks are based on a paper, "Repeat Buying in Cyberspace," that ...