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Are Super Bowl ads worth it? New research indicates sales benefits persist well into the year during “March Madness,” MLB and NBA games
...Key Takeaway: For advertisers who may question the value of Super Bowl ads, ...
Industry Outreach and Engagement Committee
...Mission: To advocate to organizations the importance of operations research and ...
2018 INFORMS Franz Edelman Award finalists selected from leading analytics teams around the world
Study: Super Bowl advertisers see sustained post-game sales boost
Matthew Sobel Interview Transcript
George R. Wilson
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Is your 10:30 medical appointment really for 11:15?
Super Bowl LI ads: What can you expect, and do they work?
WorkWise: Strong and weak ties - their impact on job-hunting