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Changmi Jung
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Tianshu Sun
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Avi Goldfarb
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Catherine Tucker
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Offline TV Ads Prompt Online Purchases by Multitaskers
...Second Screen Puts Virtual Store in Consumer���s LapCATONSVILLE, MD, May 14, ...
Jose C. Silva
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MSOM Service Management SIG Best Paper Award
...The Manufacturing & Service Operations Management (M&SOM) Service ...