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Rahmi İlkılıç
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Kevin Linderman
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Wei Gu
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Zhen Shao
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2024 ISMS Marketing Science Conference
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Mouad Morabit
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Guy Desaulniers
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Junho Yoon
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How Much Impact Do Boycotts and Buycotts Actually Have on Brand Sales?
...Political controversy triggered by Goya CEOs Political Statements in 2020 ...

Gautam Pant
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