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Enno Siemsen
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Consumers who engage with trends may be less open to advertising than others. New study results may surprise you
...Key Takeaway: Consumers who engage with trends (early trend propagators) on ...

15 celebrities who are victims of the 'Oscar Love Curse'

A new economic indicator is saying there's no sign of a U.S. recession

Do female founders raise more money if their startups have a social mission?

Is television advertising for health insurance worth the expense? A new study says, ‘maybe not’
...Key Takeaways...

Negative advertising in politics works

Targeting Target Shareholders
...What are the consequences for corporate takeovers when shareholders ascribe ...

Management Science: Accounting Department
...Dear Colleagues,At the beginning of the summer, Shiva Rajgopal, one of the two ...

2019 Healthcare Conference
...The 2019 Healthcare Conference will be held at MIT Sloan School of Business in ...