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Can tailoring ads help brands increase customer loyalty?

Donald P. Gaver
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Disney’s deep dive on personality research, and its potential implications for brand marketers

Roshan J. Vengazhiyil
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Kristof Deneire
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Sylvie Bouffard
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Re: Should MSOM Publish Technical Notes?

2017 Edelman Finalist GE and Norfolk Southern
...A Novel Movement Planning Algorithm for Dispatching TrainsGeneral Electric (GE) ...

Peter Boggis
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Linda Argote
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