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Naveen Donthu
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Carey Rountree
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John Roberts
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Rohan Raghavan
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August | Volume 41 | Number 4
...The following table of contents lists articles in the August 2014 print edition ...
Martin Natter
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Ana-Marija Ozimec
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Ju-Young Kim
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Barry L. Bayus
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INSIDE STORY
...While big data and analytics have garnered massive attention in the corporate ...