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Online Advertising: Competing Effectively when Budget is Limited
...In online advertising markets, advertising campaigns are often budgeted, as a ...
Raimo P. Hämäläinen
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Cannabis legalisation ‘reduces binge drinking’
Do Hospital Ads Work? Who’s Paying Attention and Why a Ban on Ads Increases Patient Readmission
...New Marketing Science Study Key Takeaways...
Fostering Entrepreneurship: Promoting Founding or Funding?
...Everybody loves Silicon Valley. Imitations can be found worldwide: Silicon ...
Corporate Innovation along the Supply Chain
...The importance of customer demand on motivating supplier innovation has long ...
Yi-Chun Chen
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...Forecasting Software SurveyPage 1...