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Rainmaker to present total revenue management approach for casino hotels at INFORMS 2017
Can tailoring ads help brands increase customer loyalty?
Disney’s deep dive on personality research, and its potential implications for brand marketers
When it’s smart to copy your competitor’s brand promise
Price discounts may backfire when combined with large donations
Marc Garbiras
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Giampaolo Orrigo
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Fred Ehlers
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Charlie Turnipseed
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