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2017 INFORMS Marketing Science Conference
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Michael C. Runge
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Kirk E. Lagory
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Kendra Russell
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Phillip Pfeifer
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Marc Lelarge
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Friends’ online influence increases ecommerce purchases by over 60%
...Higher rate of purchase linked to any & all friends, not just ���influencers...
Analytics Resources for Faculty and Program Directors
...Resources for Analytics FacultyBelow are resources you can use to teach ...
Wine Futures and Selling Wine Before Bottling
...In a recently accepted paper in Manufacturing & Service Operations ...