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Paying online community members to write product reviews backfires badly
...CATONSVILLE, MD, May 1, 2017 ��� Online user reviews have become an ...
Marc Garbiras
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John M. Mulvey
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Giampaolo Orrigo
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Why paying users to write reviews of products is probably a bad idea
Leroy B. Schwarz
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Fred Ehlers
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Paying online user reviews backfires badly
Trilce Encarnación
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More Effective Television Advertising
...For decades, television advertisement deals had been guaranteed using only ...