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John M. Mulvey
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Giampaolo Orrigo
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Why paying users to write reviews of products is probably a bad idea
Leroy B. Schwarz
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Fred Ehlers
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Paying online user reviews backfires badly
Trilce Encarnación
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More Effective Television Advertising
...For decades, television advertisement deals had been guaranteed using only ...
Inside Story: Where the teaching is
...Peter Horner, editorpeter.horner@mail.informs.orgWillie Sutton, the infamous and...
President’s Desk: Publications: The good, the bad and the ugly
...Brian Denton...