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Leyuan Shi
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Disney’s deep dive on personality research, and its potential implications for brand marketers
PubsOnLine Articles in Advance
...INFORMS Articles published Online before PrintKeep ahead of breaking research ...
When it’s smart to copy your competitor’s brand promise
Price discounts may backfire when combined with large donations
Become a part of the growing data analytics field
Kevin Lee
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Maud Van den Broeke
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2017 IAAA Videos
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Keith Quan
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