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Can tailoring ads help brands increase customer loyalty?

Disney’s deep dive on personality research, and its potential implications for brand marketers

When it’s smart to copy your competitor’s brand promise

Price discounts may backfire when combined with large donations

Become a part of the growing data analytics field

INFORMS Advances in Decision Analysis 2017
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Paying online community members to write product reviews backfires badly
...CATONSVILLE, MD, May 1, 2017 ��� Online user reviews have become an ...

Roshan J. Vengazhiyil
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Why paying users to write reviews of products is probably a bad idea

José Antonio Carbajal
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