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Brian T. Denton
...Professor, Industrial and Operations Engineering, University of Michigan...
The Goldilocks Principle: Why Mid-Tier Brands Invest More in Social Media
...We model the strategic effects of social media investments that are both ...
Nicholas G. Hall
...Nicholas G. Hall served as the 24th President of INFORMS in 2018. Previously he ...
The Impact of Integrating an Online Community with a Social Network Platform
...We assess how the integration of an online community with a social network ...
Access Affordance of Mobile Technology in e-Commerce: Change of Purchase Time Dispersion
...This study examines the access affordance of mobile technologies by analyzing ...
The Value of Multi-dimensional Rating Systems: An Information Transfer View
...Online reviews and ratings help consumers learn more about a product. However, ...
The Order of Succession: Sequencing Fading Ads during an Online User Visit
...While the technology to sequence multiple ads in a single ad space during a user...
Sustainability of Healthcare Information Exchanges
...The authors study how HIE related value-added services affect sustainability of ...
Adaptive Learning Agents for Electric Vehicle Customer Decision Support
...Electric Vehicles (EVs) have already been one of main the discussion topics ...
The Future of Higher Education: The Impact of MOOCs on College Admissions
...The recent introduction of Massive Open Online Courses (MOOCs) and the ...