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When Prospect Theory Meets Consumer Choice Models: The Role of Reference Prices
...The multinomial logit (MNL) model, along with other discrete choice models, has ...
Aaron F. Struck
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Consumer Confidence in Package Delivery Services Vital for Online Retailers
Brandon Westover
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The 7 Strategies That Help People Make Better Food Choices
QSR Webinar: Advanced Data Analytics for IoT Enabled Smart Systems
...INFORMS-QSR Webinar SeriesDr. Shiyu Zhou, University of Wisconsin, Speaks on ...
Ramayya Krishnan talks artificial intelligence and operational research
Does live tweeting while watching TV distract from the ads?
...New research study finds advertisers actually get a boost from ���media ...
Product variety causes consumers to discount influencer recommendation