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Social Influence in Online Social Games
...Social Influence in Online Social Games: Understanding its effect on Willingness...
Can Facilitating Multichannel Usage Improve Customer Value for Firms?
...How does reducing customers��� store access costs affect the quantity and nature...
Inside Story
...In search of history...
The Winter Simulation Conference turns 50
...By Michael C. Fu and Thomas J. SchriberThe Winter Simulation Conference (WSC) is...
2018 INFORMS Franz Edelman Award finalists selected from leading analytics teams around the world
...Competition recognizes incredible ways that analytics improves how people live ...
John Milne
...How do you define ���analytics���?Using math, data, and computers to help make ...
INFORMS in the News
...Compiled by Ashley KilgoreCan an algorithm take the guesswork out of selecting ...
Are Super Bowl ads worth it? New research indicates sales benefits persist well into the year during “March Madness,” MLB and NBA games
...Key Takeaway: For advertisers who may question the value of Super Bowl ads, ...
What I wish I had known then
...By Harrison Schramm and Brian MorganBackground: This article came about ...
Consumers who engage with trends may be less open to advertising than others. New study results may surprise you
...Key Takeaway: Consumers who engage with trends (early trend propagators) on ...