O.R. and Analytics in the News

MEDIA CONTACT

Ashley Kilgore
PR Manager
443-757-3560

New technology provides the key to helping the environment in light of funding cuts

New technology provides the key to helping the environment in light of funding cuts

The Conversation, May 22, 2017

With the Energy Department's clean energy programs facing significant funding cuts, how should the department focus its limited funding for the greatest energy and environmental impact? Erin Baker, INFORMS member and professor at the University of Massachusetts Amherst, and her colleagues, explored a number of recent studies to identify clean energy technologies that will have a positive environmental impact, despite decreased federal funding.

Improving bus route efficiency

Improving bus route efficiency

The Academic Minute, May 18, 2017

Ali Haghani, INFORMS member and University of Maryland professor, helped the Howard County Public School System in Maryland to analyze its school bus transportation system and recommend ways to improve it. 

University of Cincinnati student team is top American team, and fourth overall in INFORMS Student Competition

University of Cincinnati student team is top American team, and fourth overall in INFORMS Student Competition

Public, May 9, 2017

Just eight student teams from around the world were selected as finalists to compete in the inaugural Operations Research and Analytics Student Team Competition, held April 4, 2017, at the INFORMS Conference on Business Analytics in Las Vegas, Nevada. The University of Cincinnati Masters of Science in Business Analytics team placed fourth overall and was the top U.S. team.

Study finds paying for online reviews leads to fewer reviews

Study finds paying for online reviews leads to fewer reviews

Consumerist, May 9, 2017

A study by researchers at the University of Colorado Boulder and Santa Clara University aimed to shed light on whether or not companies would benefit by paying customers to review their products and services. The report, which will appear in the INFORMS journal Marketing Science, found that paying for reviews was simply a bad idea.

Can you increase your income with a big data certification?

Can you increase your income with a big data certification?

Certification Magazine, May 8, 2017

How much can you add to your income with a big data certification? Certification Magazine's annual salary survey of big data certifications, which includes the INFORMS Certified Analytics Professional (CAP®) certification, seeks to provide answers to this. The survey will remain open until May 26, 2017, and the results will be printed in the July issue of Certification Magazine. Take part to share the impact of a CAP certification on your career!

Hot jobs for U.S. veterans

Hot jobs for U.S. veterans

G.I. Jobs, May 8, 2017

Operations Research is one of the top 10 hottest degrees for veterans and members of the military who are transitioning to a civilian career, according to the G.I. Jobs list, 2017 Hot Degrees for Veterans.

Prorize earns world's top analytics award for work with Holiday Retirement

Prorize earns world's top analytics award for work with Holiday Retirement

KLTV 7-ABC, May 5, 2017

Prorize, a provider of revenue management solutions, announced today that they and their customer, Holiday Retirement, the largest private owner and operator of independent senior living communities in the United States, have been jointly awarded the Franz Edelman Award. The award, sponsored by the Institute for Operations Research and the Management Sciences (INFORMS®), recognizes and rewards outstanding contributions of analytics and operations research in for-profit and non-profit sectors around the globe.

Why paying users to write reviews of products is probably a bad idea

Why paying users to write reviews of products is probably a bad idea

Consumer Affairs, May 2, 2017

It's a bit of an understatement to say that consumers have come to rely on the internet. For everything from work to entertainment, there's an online aspect that usually makes things easier or more convenient. This is especially true when it comes to shopping. Online sites like Yelp, ConsumerAffairs and TripAdvisor, and forums such as those found on Amazon and even Reddit, have made making an informed purchase that much easier. So, should these sites pay consumers for their review insights? While your curiosity might be piqued at the idea of being paid to share your opinion, a new study shows that paying users to encourage them to write reviews is probably a bad idea.

Paying online user reviews backfires badly

Paying online user reviews backfires badly

Knowridge Science Report, May 2, 2017

While online users are becoming increasingly reliant on reviews to help evaluate products and services, there is a significant downfall for companies who pay users to write reviews.

University of Montana students head to Vegas for business analytics

University of Montana students head to Vegas for business analytics

Missoulian, April 24, 2017

University of Montana students Brandon Staggs and David Brewer spent a week in Las Vegas, where they, err, did a lot of homework. Staggs and Brewer graduate in May as part of the first Master's of Science in Business Analytics cohort at UM. They're also part of the first UM team to attend the INFORMS Business Analytics conference in Vegas, where they interviewed with companies such as Amazon, GM Financial, Deloitte, and MGM Grand. 

USAF recognized for research excellence

USAF recognized for research excellence

Air Force Magazine, April 21, 2017

The U.S. Air Force and the Walt Disney Company were presented the INFORMS Prize on April 3. INFORMS a more than 12,000 member strong organization that promotes “best practices and advances in operations research, management science, and analytics” bases its awardees on their dedication to research pioneering. In this case, it was USAF’s Studies, Analysis and Assessments directorate which was recognized. 

Air Force, Walt Disney Co. receive operations research award

Air Force, Walt Disney Co. receive operations research award

Aerotech News, April 21, 2017

Members of the Air Force Studies, Analysis and Assessments directorate joined leaders of the Walt Disney Company as co-awardees of the INFORMS Prize at a gala in Las Vegas, Nev., April 3, 2017, for their pioneering and enduring integration of operations research and analytics programs. The award is given each year by The Institute for Operations Research and the Management Sciences.

The complexity of 'Cause Marketing' campaigns

The complexity of 'Cause Marketing' campaigns

USAgNet.com, April 21, 2017

Cause marketing, or marketing campaigns involving the combined efforts of a for-profit and non-profit organization, is commonly conducted in retail shops, restaurants, movie theaters and even online. Whether you are attending a "give back" night at Chipotle or a special charity event at a local boutique, cause marketing campaigns seem like the perfect situation for all parties involved. However, a new study in the INFORMS journal of Marketing Science finds that the effects of cause marketing are more complicated than that.

From roadways to telecommunications, where should America invest in its networks?

From roadways to telecommunications, where should America invest in its networks?

The Conversation, April 19, 2017

As the Trump administration prepares to invest hundreds of billions in its infrastructure networks, Anna Nagurney, INFORMS Fellow and professor at the University of Massachusetts at Amherst, shares how operations research can help identify where those investments will have the most impact.

Air Force presented O.R. award by INFORMS

Air Force presented O.R. award by INFORMS

U.S. Air Force, April 19, 2017

Members of the Air Force Studies, Analysis and Assessments directorate joined leaders of the Walt Disney Company as co-awardees of the INFORMS Prize at a gala in Las Vegas, Nevada, April 3, 2017, for their pioneering and enduring integration of operations research and analytics programs. The award is given each year by The Institute for Operations Research and the Management Sciences (INFORMS). The goal of operations research, according to the INFORMS mission statement, is to turn complex challenges into substantial opportunities by transforming data into information, and information into insights for making better decisions and improving results. 

Disney’s deep dive on personality research, and its potential implications for brand marketers

Disney’s deep dive on personality research, and its potential implications for brand marketers

Street Fight, April 12, 2017

A few of Mickey Mouse’s pals within a division of The Walt Disney Company have been working on a method to better target marketing by learning more about consumers’ personalities. Research scientist Maarten Bos has worked on ways to better understand audience personality and how ads can be tailored to them based on the images used, a topic he presented on at the recent 2017 INFORMS Business Analytics Conference.

Become a part of the growing data analytics field

Become a part of the growing data analytics field

The Toronto Star, April 12, 2017

With researchers estimating that 150,000 data analytics professionals are needed to fill roles in Canada, York University will help to address the talent shortage when it launches its big data analytics program this September. Facilitated as a part-time offering through York’s School of Continuing Studies, the big data analytics program is comprised of two certificates — the certificate in big data analytics and the certificate in advanced data science and predictive analytics. The certificate in advanced data science and predictive analytics, which launches in winter 2018, delves into data organization for analysis and advanced methods and analytics for those looking to pursue the INFORMS Certified Analytics Professional (CAP®) designation, the premier global professional certification for analytics practitioners. 

The most impactful technologies coming to retail

The most impactful technologies coming to retail

Retail Touch Points, April 11, 2017

Suresh Acharya, INFORMS member and head of JDA Labs, discusses how, thanks to a shift in focus from "stuff" to "people," data science and machine learning are poised to take retail to new levels of efficiency, profitability, and customer satisfaction.

Can tailoring ads help brands increase customer loyalty?

Can tailoring ads help brands increase customer loyalty?

Loyalty 360, April 11, 2017

Maarten Bos, a research scientist at Disney Research, helped conducted studies - which were the topic of his presentation at the 2017 INFORMS Business Analytics Conference - about tailoring ads that are both appealing and effective. Personality types vary, which suggests that tailored advertisements may be appealing and effective. In a series of studies, Bos helped investigated both the image preferences of individuals as well as responses to a personality questionnaire.