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How measurable is online advertising?

How measurable is online advertising?

Phys.org, March 21, 2019

Researchers from Northwestern University and Facebook published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the "gold standard" of large-scale, randomized experiments.

How New Technology Is Helping NYPD Fight Crime: 'This Is About Keeping New York City Safe'

How New Technology Is Helping NYPD Fight Crime: 'This Is About Keeping New York City Safe'

March 19, 2019

What started as a peculiar crime quickly turned more sinister when a syringe-wielding man caught trying to steal power drills from a Home Depot in the Bronx attacked an employee with the hypodermic needle. The NYPD quickly realized the suspect, who got away from the scene, had likely done this before. In another incident, a man caught shoplifting a drill had also waved around a hypodermic needle to threaten an employee at a Home Depot in Manhattan. The pattern was detected not by an officer combing through records, but by an analyst utilizing computer software, Patternizr, developed by the NYPD to better fight crime.

Bracketology isn't just for March Madness. It can save lives, save money and solve problems

Bracketology isn't just for March Madness. It can save lives, save money and solve problems

Fox News, March 17, 2019

In a new editorial, Sheldon Jacobson, INFORMS member and professor at the University of Illinois at Urbana-Champaign, discusses how the sophisticated mathematical modeling that is used to increase the odds of having a perfect – or even good – basketball bracket is the same technique used to solve the most complex challenges in both industry and government. 

NYPD's Patternizr crime analysis tool raises AI bias concerns

NYPD's Patternizr crime analysis tool raises AI bias concerns

Search Business Analytics , March 14, 2019

The New York Police Department has touted the successful use of its homegrown crime analysis tool to identify potential criminals, but while the pattern recognition tool highlights the widespread potential for advanced analytics, it also raises questions around AI bias. Patternizr, a set of machine learning models developed in-house at the NYPD, is the first crime analysis tool of its kind to be used in law enforcement. It searches through hundreds of thousands of crimes across all 77 precincts in the department's database to find patterns.

Modern policing: Algorithm helps NYPD spot crime patterns

Modern policing: Algorithm helps NYPD spot crime patterns

AP News, March 10, 2019

When a syringe-wielding drill thief tried sticking up a Home Depot near Yankee Stadium, police figured out quickly that the crime seemed familiar, and matched it to an identical crime that occurred miles away in Manhattan. The match, though, wasn’t made by an officer looking through files. It was done using Patternizr, pattern-recognition computer software developed by the New York Police Department that allows crime analysts stationed in each of the department’s 77 precincts to compare robberies, larcenies and thefts to hundreds of thousands of crimes logged in the NYPD’s database, transforming their hunt for crime patterns with the click of a button.

New study carefully explores the challenges and current concepts in measuring the success of online advertising

New study carefully explores the challenges and current concepts in measuring the success of online advertising

Graphic Arts Magazine, March 7, 2019

A comprehensive new research study from the INFORMS journal Marketing Science identifies challenges for current measurement practices for online advertising, while calling for better ways to address so-called “unobservable” factors. The key takeaway, according to its authors, is that current “observational” approaches to digital advertising measurement may not be as effective as large-scale randomized control trials.

9 myths that hold female employees back, debunked

9 myths that hold female employees back, debunked

Tiny Pulse, March 5, 2019

An article that debunked 9 myths about women in the workplace, cited research from the INFORMS journal Organization Science that contradicted the misconception that women are emotional in the workplace, stating that workplaces that employers who support positive, social relationships between female coworkers experience less conflict among female employees.

Your next FedEx delivery could be a pizza

Your next FedEx delivery could be a pizza

The Washington Post, February 27, 2019

FedEx has unveiled an early model of an autonomous delivery robot. The shipper is teaming up with Pizza Hut, Walmart, Walgreens and other companies on the delivery program. The initiative highlights the surging demand for speedier delivery and the race to develop autonomous technology for what’s known as the “last-mile,” or the final step of the logistics journey from warehouse or kitchen to a customer’s front door.

Real estate and workplace optimization requires more than sensors and IoT

Real estate and workplace optimization requires more than sensors and IoT

Propmodo, February 24, 2019

Jane Mather, INFORMS member and Founder and Principal of Critical Core, encourages businesses looking to improve space usage and management to look beyond new workplace software and tools, especially in complex situations, or they could be looking at millions of dollars lost. 

Prescriptive analysis in manufacturing to boost profitability

Prescriptive analysis in manufacturing to boost profitability

International Business Times, February 22, 2019

Jeffrey Camm, INFORMS Fellow and Associate Dean of Business Analytics and Inmar Presidential Chair in Analytics at the Wake Forest University School of Business, discusses the expanding role of analytics in manufacturing, including prescriptive analytics, automation and artificial intelligence. 

Machine learning can improve the process for identifying consumer needs

Machine learning can improve the process for identifying consumer needs

Market Business News, February 8, 2019

New research in the INFORMS journal Marketing Science has found that machine learning can really improve the process of identifying consumer needs. Consumer brands globally have long used old-fashioned focus groups. They have also used surveys and interviews to gauge consumer needs, wants, and desires. They have used them as part of the processes that include marketing, sales, and product development.

In the fight against human trafficking, industrial engineers can help

In the fight against human trafficking, industrial engineers can help

News @ Northeastern, February 8, 2019

Kayse Lee Maass, an INFORMS member and assistant professor of mechanical and industrial engineering at Northeastern University, believes engineers have tools that can help fight human trafficking. The same techniques used to model supply chains or plan media campaigns can be adapted to find ways to disrupt trafficking networks or organize support services for survivors.

2019 INFORMS Business Analytics Conference: Industry 4.0

2019 INFORMS Business Analytics Conference: Industry 4.0

KD Nuggets, February 5, 2019

With analytics driving and impacting nearly every industry today, it is ever-more essential and challenging to stay current in this rapidly moving field. The 2019 INFORMS Conference on Business Analytics and Operations Research offers a rich experience for Analytics professionals and other business leaders to learn from and network with leading experts and professionals at the epicenter of the evolution of data science.

What retailers can learn about social responsibility from Toms and Patagonia

What retailers can learn about social responsibility from Toms and Patagonia

Forbes, January 24, 2019

According to a new study in the INFORMS journal Management Science, companies choosing to engage in corporate social responsibility (CSR) have higher profit margins and valuation, but lower risk. These benefits are amplified when the corporation already has high product differentiation, but at the same time, high CSR helps boost product differentiation. Companies with high CSR also have more stable returns on their assets.

ABOK is No. 2 on list of best books to read this year

ABOK is No. 2 on list of best books to read this year

BookAuthority, January 24, 2019

The INFORMS Analytics Body of Knowledge (ABOK), released earlier this year at the INFORMS Annual Meeting in Phoenix, AZ, has been named second on the list of “22 Best New Analytics Books to Read in 2019” by BookAuthority, which identifies and rates the best books in the world, based on public mentions, recommendations, ratings and sentiment.