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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

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News Release

A new AI model predicts which short-form videos triggering suicidal thoughts in vulnerable viewers pose higher risk before they reach large audiences, which can improve user safety.

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News Release

While generative AI (GenAI) can help define viable objectives for organizational and policy decision-making, the overall quality of those objectives falls short unless humans intervene.

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News Release

A new study finds that social media marketing does little to help high-quality firms stand apart from competitors. Instead, it often pushes companies of all quality levels toward similar spending and pricing strategies, blurring the very signals firms hope will differentiate them in digital marketplaces.

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INFORMS in the News

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Path to the NFL

Path to the NFL

Observer Today, June 5, 2021

Gowanda native and 2012 graduate Zach Steever took a winding road to get to where he’s recently gotten. Following his graduation from Gowanda High School, he attended the University at Buffalo to pursue a bachelor’s degree in industrial engineering. Steever translated that degree, followed by a master’s in operations research into a job with the Philadelphia Eagles in the National Football League. 

Do Customer Loyalty Programs Really Help Sellers Make Money?

Do Customer Loyalty Programs Really Help Sellers Make Money?

Eurasia Review, June 9, 2021

Customer loyalty programs have been around for decades and are used to help businesses, marketers and sellers build a sustainable relationship with their customers. But do they work? A recent study sought to find out and researchers learned that while yes, customer loyalty programs do work, perhaps not in ways most may assume.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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