News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

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News Release

A new AI model predicts which short-form videos triggering suicidal thoughts in vulnerable viewers pose higher risk before they reach large audiences, which can improve user safety.

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News Release

While generative AI (GenAI) can help define viable objectives for organizational and policy decision-making, the overall quality of those objectives falls short unless humans intervene.

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News Release

A new study finds that social media marketing does little to help high-quality firms stand apart from competitors. Instead, it often pushes companies of all quality levels toward similar spending and pricing strategies, blurring the very signals firms hope will differentiate them in digital marketplaces.

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Do “Made in USA” Claims Make a Difference in Marketing Results?

Do “Made in USA” Claims Make a Difference in Marketing Results?

News Release, June 30, 2021

CATONSVILLE, MD, June 30, 2021 – Pick up any product in just about any store and you’re likely to find information that indicates the country of origin of the product. The U.S. Federal Trade Commission (FTC) requires this for any imported product, but not for products made in the United States. When you see the words “Made in USA” on a product, it’s purely for marketing purposes. So, does it work?

‘Exciting’ prizes planned to spur COVID vaccinations

‘Exciting’ prizes planned to spur COVID vaccinations

Las Vegas Review-Journal, June 14, 2021

Gov. Steve Sisolak is expected to announce within days that Nevada will join a growing number of states in offering “exciting” prizes to get more people vaccinated against COVID-19.

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