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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

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The INFORMS Analytics+ Conference showcased how companies are turning advanced analytics and AI into measurable operational results

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In most emergency departments, beds are a hot commodity. But some patients don’t actually need a bed for their treatment – and accurately identifying those people is a low-lift but effective way to increase efficiency without sacrificing care quality, finds a study recently published in the journal Management Science.

The researchers developed a simple decision tree, informed by mathematical and machine learning models, to help staff decide whether a patient truly needs a bed or can be routed to a “vertical processing pathway” – that is, an area where they can be treated sitting up. Many hospitals already have such an area but don’t necessarily have a systematic way to decide which patients are treated there.

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It is a classroom with white walls and a chalkboard. Children sit at desks. A child with a green shirt and dark hair raises her hand.
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Diversity alone won’t get the votes for funding public education. It takes communities that are more integrated and connected, where residents have a sense of shared stake.

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INFORMS
Catonsville, MD
[email protected]
443-757-3565

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YouTube Influencers: Gaming’s Best Friend or Worst Enemy?

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?

News Release, March 14, 2025

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

Research Reveals How and Why a Redesigned FTC Website Increased Consumer Reporting of Fraud by 28%

News Release, February 28, 2025

BALTIMORE, MD, February 28, 2025 – New research has revealed that a revamp of a federal website  for filing consumer complaints has led to a significant increase in public usage. More to the point, when the Federal Trade Commission (FTC) conducted a wholesale redesign of its website, which consumers can use to file complaints to the FTC, the number of complaints jumped by 28%.

New Research Cracks the Code on Selling Power of TikTok Video Ads

New Research Cracks the Code on Selling Power of TikTok Video Ads

News Release, March 6, 2025

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

2025 Finalists Announced for the Prestigious INFORMS UPS George D. Smith Prize

2025 Finalists Announced for the Prestigious INFORMS UPS George D. Smith Prize

News Release, March 5, 2025

BALTIMORE, MD, March 5, 2025 – INFORMS, the world’s largest association for professionals and students in operations research (O.R.), AI, analytics and data science, proudly announces the three distinguished finalists for the 2025 UPS George D. Smith Prize. This prestigious award honors institutions that excel in preparing students for impactful careers in the rapidly evolving O.R., analytics and data science fields.

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