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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

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The INFORMS Analytics+ Conference showcased how companies are turning advanced analytics and AI into measurable operational results

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Museums take this educational role seriously, and many institutions understand the need to sustain and broaden their appeal. “They used to be these big ivory towers of knowledge and history and thought and art,” said Hilary Knight, director of Change& in London and former director of digital at Tate. “Museums themselves are changing their role to be centers for discussion and encounter and to be much more participatory.”

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In the foreground on a table is an analog alarm clock. A young woman places her hand on the top, as if to silence it. She is in bed behind the clock, eyes closed, wearing a bright marigold shirt. Her bedding is grey.
Media Coverage

American teenagers start their school day too early.

Medical experts have been clear for years: sleep cycle changes during puberty make it hard for teenagers to learn in the early morning. Later school start times have been linked to better sleep, improved mental health, stronger academic performance and even safer driving.

Most school district leaders know about this problem and care about fixing it. But changing the schedule can feel operationally impossible.

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Jeff Cohen
Chief Strategy Officer
INFORMS
Catonsville, MD
[email protected]
443-757-3565

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YouTube Influencers: Gaming’s Best Friend or Worst Enemy?

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?

News Release, March 14, 2025

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

Research Reveals How and Why a Redesigned FTC Website Increased Consumer Reporting of Fraud by 28%

News Release, February 28, 2025

BALTIMORE, MD, February 28, 2025 – New research has revealed that a revamp of a federal website  for filing consumer complaints has led to a significant increase in public usage. More to the point, when the Federal Trade Commission (FTC) conducted a wholesale redesign of its website, which consumers can use to file complaints to the FTC, the number of complaints jumped by 28%.

New Research Cracks the Code on Selling Power of TikTok Video Ads

New Research Cracks the Code on Selling Power of TikTok Video Ads

News Release, March 6, 2025

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

2025 Finalists Announced for the Prestigious INFORMS UPS George D. Smith Prize

2025 Finalists Announced for the Prestigious INFORMS UPS George D. Smith Prize

News Release, March 5, 2025

BALTIMORE, MD, March 5, 2025 – INFORMS, the world’s largest association for professionals and students in operations research (O.R.), AI, analytics and data science, proudly announces the three distinguished finalists for the 2025 UPS George D. Smith Prize. This prestigious award honors institutions that excel in preparing students for impactful careers in the rapidly evolving O.R., analytics and data science fields.

Generative AI Is Upending Freelance Work – Even Top Performers Aren’t Safe

Generative AI Is Upending Freelance Work – Even Top Performers Aren’t Safe

News Release, March 4, 2025

BALTIMORE, MD, March 4, 2025 – A groundbreaking study has uncovered a startling reality: generative AI tools like ChatGPT are already reshaping the freelance job market, slashing employment opportunities and pay for workers across all skill levels. Even top freelancers – those with the strongest track records – are suffering the greatest setbacks.

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