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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

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News Release

A new AI model predicts which short-form videos triggering suicidal thoughts in vulnerable viewers pose higher risk before they reach large audiences, which can improve user safety.

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News Release

While generative AI (GenAI) can help define viable objectives for organizational and policy decision-making, the overall quality of those objectives falls short unless humans intervene.

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News Release

A new study finds that social media marketing does little to help high-quality firms stand apart from competitors. Instead, it often pushes companies of all quality levels toward similar spending and pricing strategies, blurring the very signals firms hope will differentiate them in digital marketplaces.

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New Research Finds Cost Transparency Can Increase Sales 20%

New Research Finds Cost Transparency Can Increase Sales 20%

News Release, April 23, 2020

CATONSVILLE, MD, April 23, 2020 – Businesses don’t typically disclose information to consumers on how much it costs to produce a product. However, new research in the INFORMS journal Marketing Science provides evidence that doing so can increase consumers’ purchase interest by more than 20%. 

Professor Sheldon Jacobson on reducing Covid risks at airports

Professor Sheldon Jacobson on reducing Covid risks at airports

Travel Weekly, April 21, 2020

Mitigating Covid-19 transmission risks aboard aircraft has been a major focal point during the current crisis. But before passengers even reach their gates, they have to navigate often crowded TSA security checkpoints. When stay-at-home orders and travel restrictions begin to lift, concerns about social distancing are likely to continue for a period. Aviation editor Robert Silk spoke with Sheldon Jacobson, a University of Illinois computer science professor whose research has included the foundational analysis of what became the TSA PreCheck program, about what can be done to reduce checkpoint risks.

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