A new AI model predicts which short-form videos triggering suicidal thoughts in vulnerable viewers pose higher risk before they reach large audiences, which can improve user safety.
While generative AI (GenAI) can help define viable objectives for organizational and policy decision-making, the overall quality of those objectives falls short unless humans intervene.
A new study finds that telling consumers their returned items will be “kept out of landfills” significantly increases participation in take-back programs; telling them they may be resold? Not so much.
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Researchers from the University of Waterloo conducted a study on the desirability and reality of using drone delivery for e-retailers. The study looks at the cost and effectiveness in certain population areas and locations.
CATONSVILLE, MD, February 3, 2020 – In the public interest, governments often regulate the marketing activities of certain industries like tobacco, financial services, alcohol, and gaming.
In 2014, when Ebola appeared to threaten the United States, calls for restricting travel, including limiting visas to possible travelers from infected areas, were fortunately never implemented. Now, with the surfacing of the coronavirus threat, the lessons we learned from the Ebola outbreak may be useful to reduce population risk.
CATONSVILLE, MD, January 30, 2020 – New research in the INFORMS journal Information Systems Research finds that the purchasing decision of customers considering buying e-books is significantly influenced through easy access to a combination of e-book previews and reviews, resulting in a staggering 31% increase in a consumer’s likelihood to purchase an e-book. When exposed to either previews only or online reviews only, purchase likelihood is between 7 and 17%.
CATONSVILLE, MD, January 29, 2020 – Consumers want what they want, and they want it now. Drone delivery has long been talked about as an option to satisfy consumer delivery demands, but how realistic is it? New research in the INFORMS journal Transportation Science looks at how possible and desirable it is to use drones for delivery for e-retailers considering cost and effectiveness in certain population areas and in certain locations.
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