A new AI model predicts which short-form videos triggering suicidal thoughts in vulnerable viewers pose higher risk before they reach large audiences, which can improve user safety.
While generative AI (GenAI) can help define viable objectives for organizational and policy decision-making, the overall quality of those objectives falls short unless humans intervene.
A new study finds that social media marketing does little to help high-quality firms stand apart from competitors. Instead, it often pushes companies of all quality levels toward similar spending and pricing strategies, blurring the very signals firms hope will differentiate them in digital marketplaces.
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Jeff Cohen
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Mary Beth Kurz, INFORMS member and professor with Clemson University, talks about the little things her grandfather did with her that made a huge impact on her as an engineer and as a person.
Jack Levis, INFORMS member and senior director of process management for UPS, a winner of the INFORMS Edelman Award, discusses the company’s On-Road Integrated Optimization and Navigation (ORION) system, which uses IoT technology to allow more control over its operations. This ORION system is constantly collecting information from several sources, including drivers, vehicles and packages, and data from all sources is integrated and analyzed to create a full picture of the operation. With IoT technology, UPS has cut the miles driven per year by 100 million, ultimately cutting CO2 emissions by 100,000 metric tons, using 10 million fewer gallons of fuel and saving the company $350 million to $400 million per year.
While many may dread campaign season because of the bad energy associated with negative political advertising, a new study has found that such ads actually work. Negative advertising in politics works, but it’s more effective if the advertising comes directly from a candidate or candidate’s campaign. That’s according to a new study in the INFORMS journal Marketing Science.
INFORMS member George Skiadopoulos shares new research in the INFORMS journal Management Science, which discusses a new economic indicator, based on stock index options prices, that predicts the U.S. economy is poised to expand robustly with no sign of a recession in sight.
CATONSVILLE, MD, June 1, 2018 – While many may dread campaign season because of pervasiveness of negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume.
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