The INFORMS Analytics+ Conference showcased how companies are turning advanced analytics and AI into measurable operational results
In most emergency departments, beds are a hot commodity. But some patients don’t actually need a bed for their treatment – and accurately identifying those people is a low-lift but effective way to increase efficiency without sacrificing care quality, finds a study recently published in the journal Management Science.
The researchers developed a simple decision tree, informed by mathematical and machine learning models, to help staff decide whether a patient truly needs a bed or can be routed to a “vertical processing pathway” – that is, an area where they can be treated sitting up. Many hospitals already have such an area but don’t necessarily have a systematic way to decide which patients are treated there.
American teenagers start their school day too early.
Medical experts have been clear for years: sleep cycle changes during puberty make it hard for teenagers to learn in the early morning. Later school start times have been linked to better sleep, improved mental health, stronger academic performance and even safer driving.
Most school district leaders know about this problem and care about fixing it. But changing the schedule can feel operationally impossible.
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CATONSVILLE, MD, June 17, 2019 – While serious economic and societal issues continue to swirl around the gender pay gap, new research published in the INFORMS journal Organization Science shows one area where this inequality is starting to disappear—higher education. Researchers have found that the gender pay gap disappears at more prestigious universities.
As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers. According to new research from the INFORMS journal Marketing Science, verbal product placements have the most success at driving online engagement around a brand. Luxury brands including BMW, Land Rover and Shangri-La have previously used product placement in television and film to get consumers' attention.
Since the introduction of sharing-economy services such as Airbnb, hotels have struggled with how to compete against the alternative accommodations market. Among hotels’ concerns is how Airbnb impacts their pricing and distribution strategies, which, according to new research in the INFORMS journal Marketing Science, might be more dramatic than hoteliers may think.
CATONSVILLE, MD, June 3, 2019 – Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science, which reveals the impact of product placement in television programming. The findings indicate that prominent product placement embedded in television programming does have a net positive impact on online conversations and web traffic for the brand.
It comes as no surprise that Airbnb steals business from hotels, but a new research paper published last month argued that the home-sharing platform also drives demand in a way that helps traditional hotels, especially during peak travel season. Professors from the Tepper School of Business at Carnegie Mellon published a study last month in research journal Marketing Science that analyzed how Airbnb interacts with the hotel markets, and the conclusions were somewhat unexpected.
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