News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

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News Release

A new AI model predicts which short-form videos triggering suicidal thoughts in vulnerable viewers pose higher risk before they reach large audiences, which can improve user safety.

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News Release

While generative AI (GenAI) can help define viable objectives for organizational and policy decision-making, the overall quality of those objectives falls short unless humans intervene.

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News Release

A new study finds that social media marketing does little to help high-quality firms stand apart from competitors. Instead, it often pushes companies of all quality levels toward similar spending and pricing strategies, blurring the very signals firms hope will differentiate them in digital marketplaces.

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Alternative endings to the first aircraft carrier battle

Alternative endings to the first aircraft carrier battle

The Conversation, May 3, 2018

With the 76th anniversary of the 1942 Battle of the Coral Sea on May 7-8, 2018, Brock University professor and INFORMS member Michael Armstrong describes his mathematical modeling research on this battle between American and Japanese aircraft carriers, in particular how the battle could have turned out differently if the officers had made different decisions. 

Rady School Professor Terry August’s research featured in Editor’s Cut INFORMS series

Rady School Professor Terry August’s research featured in Editor’s Cut INFORMS series

Rady School News, April 29, 2018

The research of Terry August, associate professor of Innovation, Technology and Operations at Rady School of Management is featured in an INFORMS Editor’s Cut series. Titled “Securing Information in a Digital World,” the goal of this edition of the Editor’s Cut series is to enable researchers to quickly understand and take action to improve information security. The series shares a robust collection of leading journal and industry articles, video, and interviews in a variety of areas impacting data security including employee compliance, cloud vulnerability, cyber security risk and policy guidelines. 

As consumers, how do we decide what’s “best” when it’s not clear? New study reveals our personal predispositions may drive choice

As consumers, how do we decide what’s “best” when it’s not clear? New study reveals our personal predispositions may drive choice

News Release, May 1, 2018

CATONSVILLE, MD, May 1, 2018 – Imagine you are choosing between two resorts for your island vacation.  The factors driving your decision will be “quality” and “price,” but “quality” can be more difficult to define.  In the end, this will come to represent all factors beyond price, such as service, amenities, proximity to the ocean and other things that are important to you. So, how will you decide?

Advertisers, beware the trendsetter

Advertisers, beware the trendsetter

Discover Magazine, April 5, 2018

Published in the INFORMS journal Marketing Science, a new study takes a look at how responsive “early trend propagators” Twitter users are to trend-related advertising. It’s not great news for advertisers.

Sponsorship programs could actually widen the gender gap

Sponsorship programs could actually widen the gender gap

Quartz, April 25, 2018

Key aspects of corporate sponsorship programs, while designed to advance women’s careers, may end up widening the gender gap rather than narrowing it, according to new experimental research. The findings are published in the INFORMS journal Management Science

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