News Releases

Press releases featuring INFORMS journal content, awards, and organization news. This content spans a variety of fields authored by a diverse and robust international community of practitioners, researchers, educators and students.

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New Research Exposes the Mindset Required to Save Money

New Research Exposes the Mindset Required to Save Money

News Release, November 3, 2020

CATONSVILLE, MD, November 3, 2020 – A new research study has exposed the mindset that helps many become more committed to a long-term personal finance savings program. The research found that when savers perceive the amounts they need to save on more granular terms, such as $5 per day as opposed to $150 per month, they are more likely to commit to and sustain a personal savings regimen.

Save it or Spend it? Advertising Decisions Amid Consumer Word-of-Mouth

Save it or Spend it? Advertising Decisions Amid Consumer Word-of-Mouth

News Release, October 19, 2020

CATONSVILLE, MD, October 19, 2020 – Most people have seen or heard from a friend, neighbor or family member about a product or service they’ve used and how their experience was. It’s called observational learning or word-of-mouth. These communications don’t provide an unbiased assessment of true quality. Given this, businesses are faced with the difficult decision of determining when and how to spend their ad dollars. New research in the INFORMS journal Marketing Science finds when consumers learn about products/services from other consumers, a business may actually want to spend more money to credibly signal its quality. 

New Research Finds Utilizing Telemedicine in the ER can Reduce Wait Times and Patient Length of Stay

New Research Finds Utilizing Telemedicine in the ER can Reduce Wait Times and Patient Length of Stay

News Release, October 16, 2020

CATONSVILLE, MD, October 16, 2020 – Telemedicine has become more common given the current global pandemic. COVID-19 has limited doctor’s office and hospital visits to ensure safety for everyone. But rather than diminish the quality of care, new research in the INFORMS journal Information Systems Research finds that increasing wider use of telemedicine in the emergency room (ER) can yield positive results for patients and providers alike. 

New Research Examines Political “Air War” and “Ground Game” to Determine Which is Most Effective

New Research Examines Political “Air War” and “Ground Game” to Determine Which is Most Effective

News Release, October 7, 2020

CATONSVILLE, MD, October 7, 2020 – New research has shed light on how various political campaign activities influence voters. It found that a candidate’s mass media advertising is more likely to influence independent voters, while the campaign’s “ground game,” targeting voters through grassroots outreach, is more effective at reaching a candidate’s base.

New Research Says Better Management of Customer Care on Twitter Leads to Nearly 20% Increase in Customer Satisfaction

New Research Says Better Management of Customer Care on Twitter Leads to Nearly 20% Increase in Customer Satisfaction

News Release, September 3, 2020

CATONSVILLE, MD, September 3, 2020 – Social media has forever changed our society and how people do business. A 2013 report by J.D. Power found nearly two-thirds of customers have used a company’s social media site to connect with customer service. New research in the INFORMS journal Information Systems Research finds businesses that use Twitter as a social care channel are seeing a 19% increase in customer satisfaction.

New Study Unearths Challenges Travel Site Aggregators Face when Compared to Airlines that Market Direct to Consumer

New Study Unearths Challenges Travel Site Aggregators Face when Compared to Airlines that Market Direct to Consumer

News Release, September 2, 2020

CATONSVILLE, MD, September 2, 2020 – If you are a budget-conscious traveler, there is a chance you’ve used a travel site aggregator like Orbitz to book your air transportation. Or, perhaps you shopped around on multiple aggregators, and made your final booking on an airline website. Did you ever wonder if you were presented with all airline options, or what kind of itineraries you could have received had you explored all airline sites one by one? Between aggregators and airlines, who ultimately has the upper hand?

New Research Finds When CFO is Hired After CEO, CEO Earnings Increase by About 10%

New Research Finds When CFO is Hired After CEO, CEO Earnings Increase by About 10%

News Release, August 27, 2020

CATONSVILLE, MD, August 27, 2020 – It’s no secret that company chief executive officers (CEOs) are getting hefty yearly salaries. CEO compensation has grown by 940% since 1978, compared to a mere 12% increase for employees during that same time frame. New research in the INFORMS journal Management Science finds CEO’s compensation climbs if they appoint a chief financial officer (CFO).

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

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