News Releases

Press releases featuring INFORMS journal content, awards, and organization news. This content spans a variety of fields authored by a diverse and robust international community of practitioners, researchers, educators and students.

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New Research Shows Live Chats Can Increase Sales by Nearly 16%

New Research Shows Live Chats Can Increase Sales by Nearly 16%

News Release, January 8, 2020

CATONSVILLE, MD, January 8, 2020 – Live chat tools allow for communication between sellers and buyers. They are popular instruments for e-commerce sites that don’t have the advantage of face-to-face communication that brick-and-mortar stores do. New research in the INFORMS journal Information Systems Research says these live chats can actually increase sales and boost profits.

New Edition of INFORMS Editor’s Cut Turns Focus from Big Data to Streaming Data

New Edition of INFORMS Editor’s Cut Turns Focus from Big Data to Streaming Data

News Release, January 2, 2020

CATONSVILLE, MD, January 2, 2020 – Streaming data is gaining in popularity thanks in part to advances in sensing technologies and imaging systems. Advanced analytics has evolved from leveraging structured and unstructured data to deriving insight and action from this new, growing data source. The latest volume of INFORMS Editor’s Cut compiles data-driven work on how streaming analytics is making its mark.

New Research Finds Customer Waiting Area Entertainment and Co-opetition Between Brick-and-Mortar Stores Can Boost Profits

New Research Finds Customer Waiting Area Entertainment and Co-opetition Between Brick-and-Mortar Stores Can Boost Profits

News Release, December 13, 2019

CATONSVILLE, MD, December 13, 2019 – With the popularity of online shopping, it’s no secret brick-and-mortar stores are fighting to stay relevant. Waiting area entertainment is one way they are standing out, because no one likes to wait. New research in the INFORMS journal Manufacturing & Service Operations Management says funding entertainment is no easy task, but one way to offset the price and increase customer experience and revenue is to work with, not against competitors.

Increasing Transparency in the Healthcare Sector: More Might Not Be Better

Increasing Transparency in the Healthcare Sector: More Might Not Be Better

News Release, December 11, 2019

CATONSVILLE, MD, December 11, 2019 – More isn’t always better. That’s what researchers say when it comes to transparency in the U.S. healthcare system. This research, forthcoming in the INFORMS journal Operations Research, finds that in the short-term, patients who know more about hospital quality is positive, but in the long-term, the benefits may not be what you might think.

Researchers Find that ‘Native Advertising’ Builds Credibility, Not Perceived as “Tricking” Visitors

Researchers Find that ‘Native Advertising’ Builds Credibility, Not Perceived as “Tricking” Visitors

News Release, December 2, 2019

CATONSVILLE, MD, December 2, 2019 – The concept of “native advertising” has been in existence for as long as advertisements were designed to resemble the editorial content in newspapers and magazines. As the Internet emerged and became a powerful force, native advertising evolved, which has led some in recent times to be concerned that native advertising, which mimics non-advertising content, could serve to deceive web site visitors.

INFORMS Announces Retirement of Executive Director

INFORMS Announces Retirement of Executive Director

News Release, November 20, 2019

CATONSVILLE, MD, November 20, 2019 – After nine years as executive director of INFORMS -- the leading international association for operations research and analytics professionals (www.informs.org) -- Melissa Moore has announced her intention to retire on September 1, 2020.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

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