Media Coverage

Media articles featuring INFORMS members in the news.

Most Recent Media Coverage

Topic
Penn State grad develops snow plow optimization tool

Penn State grad develops snow plow optimization tool

Ed Scoop, November 15, 2018

For the fourth time since 2010, Penn State's University Park campus called for a snow day and canceled class, but thanks to new software that will help more efficiently clear roads, walkways, and parking lots on campus, roads may be open before long. 

Blockchain holds the key to unlocking Gen Z’s marketing wishes

Blockchain holds the key to unlocking Gen Z’s marketing wishes

Crowdfund Insider, November 11, 2018

Gen Z: You know, the generation that dumped Facebook for Instagram, and prefers YouTube videos to cable TV. Gen-Zers were born after 1995 and are expected to represent 40% of consumers by 2020. The ‘post-millennials’ generation is growing older and marketing experts are creating new tactics to communicate with them by learning to speak their social media language while embracing tailor-made technology such as blockchain. These are keys to decoding GenZ’s marketing wishes that incorporate specific blockchain features.

Study: SEO suffers from lack of context

Study: SEO suffers from lack of context

Street Fight, November 9, 2018

Billions of dollars are spent on search engine optimization and search engine marketing every year. A new study published in the INFORMS journal Marketing Science explores the complications of the strategy, shining a light on the inherent challenges that come along with using search terms with multiple meanings.

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Artificial Intelligence

Plan for AI to handle tax-return preparation

Plan for AI to handle tax-return preparation

Federal News Network, April 12, 2024

Millions of Americans are sweating over one of the most intrusive processes known to mankind. The IRS is in high gear as it prepares to process tax returns.

Healthcare

A Man Deliberately Got 217 COVID Shots. Here’s What Happened + More

The Defender, March 6, 2024

The Defender’s COVID NewsWatch provides a roundup of the latest headlines related to the SARS CoV-2 virus, including its origins and COVID vaccines. The views expressed in the excerpts from other news sources do not necessarily reflect the views of The Defender.

Supply Chain

The Port of Baltimore Will Bounce Back

The Port of Baltimore Will Bounce Back

Federal Reserve Bank of Richmond, April 9, 2024

In the early morning of March 26, Baltimore's Francis Scott Key Bridge collapsed when a container ship struck it, killing six construction workers and severing water access to most terminals within the Port of Baltimore indefinitely. With respect to economic losses from the port closure, the temporary losses for the region look to be severe. However, there are several reasons to be optimistic about the port's recovery and a minimal long-term loss for the region and the nation.

Supply Chain Disruption: Baltimore’s Economic Pulse Interrupted

Supply Chain Disruption: Baltimore’s Economic Pulse Interrupted

Southern Maryland Chronicle, April 8, 2024

The recent collapse of the Francis Scott Key Bridge following a ship collision, causing an indefinite closure of the Port of Baltimore, poses significant disruptions to the local and national supply chain. Experts warn of extended impacts, particularly on ground transportation logistics, which could reverberate through the economy.

Climate

After Park City Wind failure, can Connecticut offshore wind rebound?

After Park City Wind failure, can Connecticut offshore wind rebound?

WSHU, March 18, 2024

In December 2019, Connecticut announced the largest purchase of renewable energy in state history. Providing 804 megawatts of offshore wind power, Avangrid’s Park City Wind Project promised the equivalent of 14% of the state’s electricity supply, $890 million in direct economic development, improved grid reliability during the winter and the opportunity to slash over 25 million tons of carbon dioxide emissions.