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Leading Market Researchers Honored as Inaugural INFORMS Marketing Fellows
...The INFORMS Society for Marketing Science (ISMS) is a special interest group of ...
Emmanuel Carrier
......
Revenue Management for MBAs
...Revenue management (RM) is a leading-edge business practice that belongs in ...
Passion for Punctuation: Eats, Shoots & Leaves
...On a recent trip to New Delhi, I went to the local bookstore. At the entrance, ...
CEOs are Tough Sells
...Whether they're peddling their product to CEOs or MBA students, those who toil ...
You Can't Spell SpORts Without O.R., but ... You Can Teach O.R. With Sports!
...One very effective way to recapture and hold the fading attention of students is...
The Sense-and-Respond Enterprise
...What is an adaptive enterprise? What does it mean to be a "sense-and-...
Five Ways to Jump on the 'Better' Bandwagon
...Now that the "Science of Better" campaign is in full progress, there ...
Is This Any Way to Run a Publishing Outfit?
...Technological and economic changes in the past decade are having a profound ...
The Sciences of Butter, Batter and Bitter
...Suggestions for sub-sections for the "Science of Better"...