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Advertisers, beware the trendsetter

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Dasaradh Mallampati
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Consumers who engage with trends may be less open to advertising than others. New study results may surprise you
...Key Takeaway: Consumers who engage with trends (early trend propagators) on ...

Contrary to cliché, misery may inhibit creativity

Customers who hop onto digital trends earliest less engaged with advertisements

15 celebrities who are victims of the 'Oscar Love Curse'

“Tortured” artists are actually less creative, study suggests

Strategies for understanding and addressing customer churn

Francine Baker
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