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Negative publicity response can boost brand value

INFORMS Annual Meeting Sets Organization Record for Attendance
...INFORMS Hosts More than 7,000 Operations Research and Analytics Experts in ...

2018 Wagner Prize Finalist: Collaborative Human-UAV Search & Rescue for Missing Tourists
...The use of unmanned aerial vehicles (UAVs) is becoming commonplace in search and...

Rachael Tompa
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...Forecasting Software SurveyPage 12...

John H. Roberts
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Junhong Guo
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Yael Karlinsky
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Yesim Koca
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When Prospect Theory Meets Consumer Choice Models: The Role of Reference Prices
...The multinomial logit (MNL) model, along with other discrete choice models, has ...