News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

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News Release

While generative AI (GenAI) can help define viable objectives for organizational and policy decision-making, the overall quality of those objectives falls short unless humans intervene.

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News Release

INFORMS has awarded the 2025 Daniel H. Wagner Prize to a team of researchers from George Washington University and the Meituan Group for the paper “Rebalancing and Pricing of Near-Expiry Inventory in Online Grocery Retail."

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News Release

Prepopulating e-commerce search bars with trending or personalized keywords can meaningfully increase both purchasing and consumer spending. 

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YouTube Influencers: Gaming’s Best Friend or Worst Enemy?

YouTube Influencers: Gaming’s Best Friend or Worst Enemy?

News Release, March 14, 2025

BALTIMORE, MD, March 14, 2025 – YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the INFORMS journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they might also be costing game developers millions in lost sales.

Research Reveals How and Why a Redesigned FTC Website Increased Consumer Reporting of Fraud by 28%

News Release, February 28, 2025

BALTIMORE, MD, February 28, 2025 – New research has revealed that a revamp of a federal website  for filing consumer complaints has led to a significant increase in public usage. More to the point, when the Federal Trade Commission (FTC) conducted a wholesale redesign of its website, which consumers can use to file complaints to the FTC, the number of complaints jumped by 28%.

New Research Cracks the Code on Selling Power of TikTok Video Ads

New Research Cracks the Code on Selling Power of TikTok Video Ads

News Release, March 6, 2025

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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