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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

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News Release

A new AI model predicts which short-form videos triggering suicidal thoughts in vulnerable viewers pose higher risk before they reach large audiences, which can improve user safety.

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News Release

While generative AI (GenAI) can help define viable objectives for organizational and policy decision-making, the overall quality of those objectives falls short unless humans intervene.

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News Release

A new study finds that social media marketing does little to help high-quality firms stand apart from competitors. Instead, it often pushes companies of all quality levels toward similar spending and pricing strategies, blurring the very signals firms hope will differentiate them in digital marketplaces.

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15 celebrities who are victims of the 'Oscar Love Curse'

15 celebrities who are victims of the 'Oscar Love Curse'

Cafemom.com, March 1, 2018

The "Oscar love curse" is not only super random, but apparently a thing that experts (yes, experts) have studied. The INFORMS journal Organization Science once published a study, "The Real Oscar Curse: The Negative Consequences of Positive Status Shifts," and determined while there's little to no evidence of a "professional Oscar curse," there is proof of a "personal" Oscar curse - possibly hinting at the ramifications winning an Academy Award has on actors' relationships.

Consumers who engage with trends may be less open to advertising than others. New study results may surprise you

Consumers who engage with trends may be less open to advertising than others. New study results may surprise you

News Release, April 2, 2018

CATONSVILLE, MD, April 2, 2018 – One common assumption in digital marketing is that individuals who are mindful of what’s trending on social media, and propagate these trends, will be responsive to social media advertising and marketing, thus sharing branded messages with their network on a wide scale. As a result, firms increasingly try to mesh their brand or product with an emerging trend to get the attention of those who propagate these trends. A new study conducted by researchers from London Business School, MIT Sloan School of Management, and Cass Business School at City, University of London, may change that assumption.

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