News Room

When managers respond to online reviews they risk triggering a large number of negative reviews, says a new study in the INFORMS journal Marketing Science. When consumers believe their online reviews might have influence, they are more likely to engage in negative reviewing. In other words, if we think our comment may influence a specific company, we are more likely to write negatively about it.

A new study to be published in the INFORMS journal Marketing Science found that when managers respond to online reviews it’s possible that those responses could actually stimulate additional reviewing activity and an increased number of negative reviews.

New research from former INFORMS President Ed Kaplan and a colleague from Yale University updates a popular formula and calculator that runners past the age of 40 can use to determine how fast we can expect to slow down and provides us with reasonable, age-appropriate finishing-time targets for ourselves.

Former INFORMS president and Yale University professor of operations research, public health, and engineering Ed Kaplan and professor of economics and management at Yale University Jonathan Feinstein discuss their new study which found the number of illegal immigrants currently living in the United States is nearly twice as high as previously thought, at 22 million rather than 11 million.