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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

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While generative AI (GenAI) can help define viable objectives for organizational and policy decision-making, the overall quality of those objectives falls short unless humans intervene.

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News Release

Travelers systematically give restaurants higher online ratings than locals do, revealing a “tourist bias” that could distort how diners and platforms interpret online reviews.

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Prepopulating e-commerce search bars with trending or personalized keywords can meaningfully increase both purchasing and consumer spending. 

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Movie magic hinges on more than dazzling use of technology, study finds

Movie magic hinges on more than dazzling use of technology, study finds

Engineering & Technology, January 29, 2018

Snow White and the Seven Dwarfs, released in 1937, was the first animated feature-length film. Each frame of Snow White was painted painstakingly by hand to create the fantastical world of the Brother Grimm’s fairy tale. Since 1937, animation technology has advanced beyond recognition, with most animated films using computer-generated images to bring colorful fictional worlds to life. However, according to a study in the INFORMS journal Organization Science, ‘Drawing Snow White and Animating Buzz Lightyear: Technological Toolkits Characteristics and Creativity in Cross-Disciplinary Teams’, a film needs more than dazzling animation technology to impress.

Three INFORMS journal articles recognized with 2017 Responsible Research in Management Award
The Eagles' secret weapon? An analytics-fueled attack

The Eagles' secret weapon? An analytics-fueled attack

ESPN, January 18, 2018

The situations in which the Eagles football team decide to strike might seem random, but in fact they are quite calculated. And they're often decided before the start of the game, or even before the start of the season. The approach is driven by an analytics team so involved in the operation that two members of the department  communicate with the coach during the game.

Super Bowl LI ads: What can you expect, and do they work?

Super Bowl LI ads: What can you expect, and do they work?

Cleveland.com, January 23, 2018

The price for a 30-second ad to run during the Super Bowl this year is reportedly topping $5 million. A new study in the INFORMS journal Marketing Science focuses on the relationship between Super Bowl viewership and corresponding sales of brands advertised in the game. The question asked by the study is: "Do these things pay off?" The answer is both yes and no.

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