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CATONSVILLE, MD, April 9, 2018 – For every two mobile apps released, one is a clone of an existing app. However, new research published in the INFORMS journal Information Systems Research shows the success of the original app is not always adversely affected by the creation of clone apps. In fact, the study, which was conducted by Carnegie Mellon University researchers, found that whether the copycat app increases or decreases the number of downloads of the original is dependent upon the quality of the copy.

Baltimore, MD, April 6, 2018 – Nearly 1,000 of the world’s leading analytics professionals will arrive in Baltimore for the 2018 INFORMS Conference on Business Analytics and Operations Research on April 15-17 to share groundbreaking applications for analytics and how it is transforming nearly every industry around the world. INFORMS, the largest international association for operations research and analytics professionals, has been based in the Baltimore region for more than two decades, and the analytics applications of organizations from the Baltimore-Washington area will be showcased in myriad ways throughout the Conference. In addition, the economic impact of conference should reach nearly $1 million for the city of Baltimore.

CATONSVILLE, MD, April 2, 2018 – One common assumption in digital marketing is that individuals who are mindful of what’s trending on social media, and propagate these trends, will be responsive to social media advertising and marketing, thus sharing branded messages with their network on a wide scale. As a result, firms increasingly try to mesh their brand or product with an emerging trend to get the attention of those who propagate these trends. A new study conducted by researchers from London Business School, MIT Sloan School of Management, and Cass Business School at City, University of London, may change that assumption.