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Baltimore, MD, April 6, 2018 – Nearly 1,000 of the world’s leading analytics professionals will arrive in Baltimore for the 2018 INFORMS Conference on Business Analytics and Operations Research on April 15-17 to share groundbreaking applications for analytics and how it is transforming nearly every industry around the world. INFORMS, the largest international association for operations research and analytics professionals, has been based in the Baltimore region for more than two decades, and the analytics applications of organizations from the Baltimore-Washington area will be showcased in myriad ways throughout the Conference. In addition, the economic impact of conference should reach nearly $1 million for the city of Baltimore.

CATONSVILLE, MD, April 2, 2018 – One common assumption in digital marketing is that individuals who are mindful of what’s trending on social media, and propagate these trends, will be responsive to social media advertising and marketing, thus sharing branded messages with their network on a wide scale. As a result, firms increasingly try to mesh their brand or product with an emerging trend to get the attention of those who propagate these trends. A new study conducted by researchers from London Business School, MIT Sloan School of Management, and Cass Business School at City, University of London, may change that assumption.

CATONSVILLE, MD, March 28, 2018 – With great risk comes great reward, and in the case of information technology (IT), the risk placed on the security of both customer and company data is a challenge faced by organizations worldwide who have embraced information technology (IT) to transform their business operations.