While generative AI (GenAI) can help define viable objectives for organizational and policy decision-making, the overall quality of those objectives falls short unless humans intervene.
Travelers systematically give restaurants higher online ratings than locals do, revealing a “tourist bias” that could distort how diners and platforms interpret online reviews.
Prepopulating e-commerce search bars with trending or personalized keywords can meaningfully increase both purchasing and consumer spending.
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Robin Qiu, professor of information science at Penn State Great Valley, is this year’s recipient of the Volunteer Service Award from the Institute for Operations Research and the Management Sciences (INFORMS). Established in 2016, the award recognizes exceptional volunteer service to the organization.
The most powerful technique to increasing ratings is to respond to customer reviews. According to a forthcoming study in the INFORMS journal Marketing Science, managerial responses to reviews not only create higher ratings, but more accurate assessments as well. The authors of the study analyzed tens of thousands of hotel reviews from TripAdvisor where approximately one-third of reviews garner a response from management.
In 2008 New York City introduced a rule mandating calorie postings for chain restaurants that was intended to induce healthier choices by making calories salient inside the restaurant. A new study in the INFORMS journal Marketing Science shows that it also increases mentions about health in online restaurant reviews, potentially redirecting customers towards healthier restaurants.
CATONSVILLE, MD, October 30, 2017 – From reporting traffic jams using the Waze app to a colony of ants working together to achieve extraordinary feats, examples of crowdsourcing and collective intelligence are all around us. As the problems that we face grow in complexity, the speed and reach of communications and data flow are vastly improving now that just about anyone can act as a consultant on a problem by providing their own individual expertise and information. Analytics can be used to refine this insight from groups to improve solutions to problems in a variety of areas including economics, computer science, biology, communications, political science, and organizational behavior.
Nearly 100 unique factors have to be considered during the complicated task of assigning inmates to any of the Pennsylvania Department of Correction’s 25 facilities. What once took seven employees nearly a week to accomplish can now be completed in less than 10 minutes at an expected savings of nearly $3 million, thanks to an algorithm created by a team of Lehigh University students and professors, and the Pennsylvania Department of Corrections. In recognition of their unique new application of operations research (O.R.), Tamás Terlaky, Mohammad Shahabsafa, Chaitanya Gudapati, Anshul Sharma, Louis J. Plebani, and George R. Wilson, Lehigh University; and Kristofer B. Bucklen, Pennsylvania Department of Corrections, were presented the Daniel H. Wagner Prize for Excellence in Operations Research Practice by INFORMS, the leading international association for analytics and operations research professionals.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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