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News Release

A new AI model predicts which short-form videos triggering suicidal thoughts in vulnerable viewers pose higher risk before they reach large audiences, which can improve user safety.

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While generative AI (GenAI) can help define viable objectives for organizational and policy decision-making, the overall quality of those objectives falls short unless humans intervene.

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News Release

A new study finds that social media marketing does little to help high-quality firms stand apart from competitors. Instead, it often pushes companies of all quality levels toward similar spending and pricing strategies, blurring the very signals firms hope will differentiate them in digital marketplaces.

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2018 INFORMS Franz Edelman Award finalists selected from leading analytics teams around the world

2018 INFORMS Franz Edelman Award finalists selected from leading analytics teams around the world

News Release, January 4, 2018

Competition recognizes incredible ways that analytics improves how people live and work

Finalist contributions include innovations in broadcasting, healthcare, communication, inventory management, vehicle fleet management, and alternative energy industries.

INFORMS, the leading international association for professionals in operations research and analytics, has selected six finalists for the 47th annual Franz Edelman Award for Achievements in Operations Research and Management Science, the world’s most prestigious award for achievement in the practice of analytics and O.R. 

This researcher just solved college football’s biggest mystery. She can predict where high school players will commit.

This researcher just solved college football’s biggest mystery. She can predict where high school players will commit.

The Washington Post, December 20, 2017

There is an entire industry built up around deciphering where 16- and 17-year-olds will play college football. Websites boast “crystal ball” predictions of where top high school recruits will suit up. Companies charge for premium subscriptions with claims that they can decode the caprice and whimsy of children. However a new mathematical model can predict with 70 percent accuracy where a high school football player will go to college using nothing but their basic biographical information and Twitter account. The paper on these findings was published this month in the INFORMS journal Decision Analysis.

Online sponsored ad ban has limited impact on consumer access to foreign pharmacies

Online sponsored ad ban has limited impact on consumer access to foreign pharmacies

News Release, December 15, 2017

CATONSVILLE, MD, December 15, 2017 - As American consumers turn to online search engines for cheaper prescription drugs from foreign pharmacies, safety and quality concerns arise. In 2010, under compulsion from the Department of Justice, Google agreed to forfeit $500 million and ban sponsored search advertising by pharmacies that are not certified by the National Association of Boards of Pharmacy (NABP). The ban covered all foreign pharmacies and a few domestics. Within the year, other major search engines followed. But a forthcoming study in the INFORMS journal, Marketing Science, a leading scholarly marketing publication, finds that the ad ban had limited success in reducing access; motivated consumers still gained access to foreign pharmacies through organic search links. 

All politics — and cannabis marketing — are local

All politics — and cannabis marketing — are local

UC Davis News, December 14, 2017

California’s legal cannabis market, opening for business on Jan. 1, is expected to quickly grow to be the largest in the nation and worth more than $5 billion a year. County voting on Proposition 64 that led the state here — to legalizing sales for recreational use — can offer insight into how medical marijuana dispensaries will now market themselves, according to a new study in the INFORMS journal Organization Science.

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