AI-powered social media bots can increase user engagement on posts, but they fall short of encouraging users to post more overall.
When a politician uses emotionality in social media to engage with his or her constituents, two things happen. One: the politician sees an increase in engagement with individual constituents and then at scale. Two: the politician may actually expand his or her following.
A new peer-reviewed study found that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use, while advertising for over the counter (OTC) nicotine products does not.
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Vice President of Business Analytics of Regal Entertainment Group and INFORMS member Matt Carr was selected for the Knoxville Sentinel's top "40 Under 40" for his role in helping Regal grow from being a company without a formalized analytics group to one that makes decisions and pursues strategies based on actionable data analysis.
In an upcoming issue of the INFORMS journal Management Science, a study conducted by three business professors explores a phenomenon called “algorithm aversion,” which is an irrational distrust of computer algorithms, despite their ability to outperform humans on many tasks, from selecting baseball recruits to diagnosing illness.
INFORMS, the leading international association for professionals in operations research and analytics, has selected six finalists for the 46th annual Franz Edelman Award for Achievements in Operations Research and Management Science, the world’s most prestigious award for achievement in the practice of analytics and O.R.
CATONSVILLE, MD, December 19, 2016 – Research conducted by the President of INFORMS, Yale Professor Ed Kaplan, regarding the probability of infectious blood entering Israel’s blood supply, played a pivotal role in recent revisions to Israeli policy regarding blood donation.
CATONSVILLE, MD, December 16, 2016 – With travelers spending more than $278 billion on accommodations in the U.S. last year, hotel chains that explore creative new ways to engage customers have the potential to significantly increase their profits.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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